About Infancy:

Infancy begins the moment risk has been undertaken and the Founder quits his/her job, signs the loan documents, or borrows money from friends and family. Instantly the priority of an Infant organization switches from ideas to action. The time for talking in Courtship is over; it is time to get to work and produce real results. By necessity Infant organizations are action-oriented and opportunity-driven.  

About Go-Go:

A Go-Go organization is a company that has a successful product or service, rapidly growing sales, and strong cash flow. The company is not only surviving, it's flourishing. Key customers are raving about the products or services and ordering more. Even the investors are starting to get excited. With this success, everyone forgets about the trials and tribulations of Infancy. Continued success quickly transforms into confidence. If not careful, confidence can turn to arrogance.

About Founder's Trap:

The Founder's Trap occurs when a company is unable to relieve itself from its dependency on the Founders or family. It is trapped by the capabilities and bottleneck that is its Founder and/or family. This can occur because the organization is unable to develop the abilities needed to replace the unique skills of the Founder. This Trap can also occur because the Founder is unable to delegate effectively and decentralize control. What made them successful can now become the organizations downfall.