STAGE

Late Infancy/GoGo

About Infancy:

Infancy begins the moment risk has been undertaken and the Founder quits his/her job, signs the loan documents, or borrows money from friends and family. Instantly the priority of an Infant organization switches from ideas to action. The time for talking in Courtship is over; it is time to get to work and produce real results. By necessity Infant organizations are action-oriented and opportunity-driven.

About Go-Go:

A Go-Go organization is a company that has a successful product or service, rapidly growing sales, and strong cash flow. The company is not only surviving, it's flourishing. Key customers are raving about the products or services and ordering more. Even the investors are starting to get excited. With this success, everyone forgets about the trials and tribulations of Infancy. Continued success quickly transforms the organization, and if not careful, success can turn to arrogance.

How to Start a Business

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